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Tuesday, November 23, 2004

 

Mind your language

I was visiting a pub in London on Sunday evening ('The Green' in Shepherd's Bush, since you ask) and noticed an advertising poster behind the bar.

It read, "Sunday lunch available all day - subject to availability."

If this had been casually written by one of the bar staff on a blackboard, it would have been merely amusing, but it was printed on a glossy poster. The pub in question is owned by the Smith & Jones chain (in turn part of some conglomerate called the
Barracuda Group). Presumably this poster is on display throughout the company's chain.

This suggests that professional copywriters and/or marketers sat down and wrote this poster, and senior managers approved it.

You can't get the staff.


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